CTA’s have their goal – they are meant to solicit an action from the user described in the message. However, sometimes that action might be counterproductive. GetBadges learned that a CTA in a wrong place can cause dropouts – read the case study to see how removing a CTA during registration increased their conversions.
Waynet is a Polish agency specialising in implementing eCommerce for B2B and B2B companies in Poland. Another Polish company named Egito turned to Waynet for help, as they seeked ways for improving their website. They increased their conversion rates by 207% using UsabilityTools. Read on to learn how.