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25 Seasoned Web Analysts You Should Follow 9 February 2016 | Piotr Koczorowski

Welcome to People You Should Follow!

Thanks for dropping by for our latest episode of the series. This week we’d like to present a list of seasoned web analysts who really know what they’re doing.

Since everyone knows stars such as Avinash Kaushik et al, we decided to include some lesser known, but experienced analysts.

We hope you’ll find some useful hints in their tweets! Here we go: 25 Seasoned Web Analysts You Should Follow.

We prepared a handy table of contents on the left – use it to navigate the list. Remember, this is not a ranking – everyone is equally important.

List of experts

Click on the expert's name to go to their section

  1. Femi Olajiga, CXConversion
  2. Phil Pearce
  3. William Overin, DHI Group, Inc.
  4. Paul Smith, Asurion
  5. Diana Huang, USAA
  6. Elizabeth Brady, EWB Analytics LLC
  7. Doug Nyren,  McGraw-Hill Education
  8. Francesca Lorenzoni, AllSaints Retail LTD
  9. Charmaine Nokuri, Erickson Living
  10. Nikhalesh Patel, iMedia Designs
  11. Barbara MackeyNET-A-PORTER Group LTD
  12. Stacey Atwelly, Oregon Health & Science University
  13. Jeevan Prakash, Lowe's Companies, Inc.
  14. Quentin Laveau, Findmypast
  15. Avil D'souza, GSK
  16. Dorian D. Regester
  17. Scott Olivares, LinkedIn
  18. John Hodson, The Walt Disney Company
  19. Lawrence Dyson, 120 Feet LTD
  20. Barry Mann, webanalytics.London
  21. Mark Papineau, Intuit
  22. Steve McCabe, Minibus World
  23. Antony Bradshaw, Gold Medal Travel
  24. Mark Forster, LateRooms.com
  25. Puneet Mitra, PostOffice LTD
Femi Olajiga

Femi Olajiga

Web Analytics | Optimisation Project Manager

A self-organised, cross-functional and collaborative digital optimisation professional with extensive experience in Qualitative Analytics (Google Analytics), Quantitative Analytics (User Experience), Customer Acquisition and Retention Strategy.

Currently studying towards project management certification with the Project Management Institute (PMI-CAPM) and Agile Scrum Master Certification with Scrum Alliance.

Twitter: @femiolajigaWebsite: wordstream.com/blog/femi-olajiga-9447a923

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Phil Pearce

Phil Pearce

Freelance PPC / SEO / Web Analyst

Helping start-up`s save time & cost on Adwords and SEM. Currently working on disruptive tools & technique for PPC analysis, to gain competitive advantage, with a specialisation in Mobile and click-to-call.

Also an expert on mobile privacy laws, cookie law regulations and DoNotTrack aka DoNotCall. Very skilled a detecting stealth tracking technology and assessing Risk vs Reward of implementing competitive technologies (e.g. cross-device userID respawn, session lookback and avoiding intent override).

Twitter: @philpearceWebsite: linkedin.com/in/philpearce

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William Overin

William Overin

Web Analytics Analyst at DHI specializing in Omniture / Adobe Analytics (GAIQ & AdWords Certified)

Marketing professional specializing in analytics, digital/social media and search engine marketing (SEO/PPC) with unique experience across a broad range of disciplines including online channels. Proven ability in leading digital marketing initiatives using metrics and research to drive marketing results. Customer-oriented innovator with strong attention to detail and proven experience developing and executing a strategic vision.

Background includes work in journalism, business development, sales & marketing and public relations across both start-up and Fortune 500 organizations.

Twitter: @williamoverinWebsite: linkedin.com/in/williamoverin

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Paul Smith

Paul Smith

Senior Web Analyst at Asurion

Expert web analytics, and HFI certified usability analyst with extensive experience developing and integrating Internet information technology, marketing, and advertising into and impactful web sites. Making sense of visitor traffic patterns is the cornerstone of effective web site design. Web usability is about making the web more usable and accessible for everybody.

Twitter: @pgsmith2000Website: linkedin.com/in/pgsmith

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Diana Huang

Diana Huang

Senior Optimization Web Analyst at USAA

Lead analyst on 160+ A/B, multivariate tests with $50M+ PTI (collaborated with test partners to identify test goals and success definition, created test protocol/setup, gave detailed technical requirements on test implementation, setup and monitored test metrics, performed and communicated test results)

Provided testing insights that led to critical understanding of member behavior which strongly influenced the direction of future page design and helped pushed through previous resistance in extending the scope of page design testing.

Twitter: @Diana11HuangWebsite: linkedin.com/in/carpediemdh

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Elizabeth Brady

Elizabeth Brady

Founder & Principal Web Analyst, EWB Analytics LLC

Experienced Web Analyst — independent consultant since 2010.

Specialties include gathering business requirements, writing tagging specifications and designing data layers, auditing existing web analytics installations, collaborating during tag development and QA, implementing tags with tag management solutions, designing custom reports and dashboards, and providing analysis and business insight.

Twitter: @ewbanalyticsWebsite: linkedin.com/in/elizabethwbrady

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Doug Nyren

Doug Nyren

Web Analyst at McGraw-Hill Education

Doug is a Web Analyst specializing in SEO and Web Analytics (Google Analytics & the Adobe Marketing Cloud platforms). He creates weekly analytics reports with in-depth analysis (executive level report, domain overview report as well as many other more specific reports) through Google Analytics utilizing a 3rd party tool, Analytics Canvas to present clear concise reports in both excel and powerpoint presentation formats for McGraw Hill Education's International division (Latin America, UK, AUS, ASIA – HK & SG, IND, etc.).

Twitter: @dnyrenWebsite: about.me/dnyren

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Francesca Lorenzoni

Francesca Lorenzoni

Web Analyst at AllSaints Retail LTD

Hi, I’m Francesca. I love math, books, travels, TED talks and ice cream.

Apart from working as a web analyst at AllSaints, Francesca is also an alumni of start-up bus where she was selected as one of the crazy buspreneurs that builded and launched a start-up on a 72-hour hackathon while traveling on a bus enroute from Italy to Germany, followed by 2 days at Pirate Summit.

She also co-founded Lookly (an app where you can buy stuff and clothes from TV shows) in 3 days of non-stop work, short deadlines, very limited resources, and 2 hours of sleep per night and won the Ford prize.

Twitter: @FrancescaLorWebsite: francescalorenzoni.com

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Charmaine Nokuri

Charmaine Nokuri

Web Analyst/Avinash Kaushik Fanatic at Erickson Living

Charmaine Nokuri is a digital marketing professional with more than a decade of experience in the Internet/Technology/New Media sectors. She has a strong composite of skills that not only make her a great leader but also a committed team player.

As a freelance developer and internet marketer, Ms. Nokuri has over eight years of experience in project management and developing strong customer relationships. As a team member for several companies, her problem solving and troubleshooting skills have also insured successful completion of numerous projects in a fast paced corporate environment.

Twitter: @charmainenokuriWebsite: charmainenokuri.com

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Nikhalesh Patel

Nikhalesh Patel

Senior Web Analyst at iMedia Designs

Nikhalesh is a Senior Web Analyst who is responsible for developing custom web application on LAMP/WAMP environment and designing API's for mobile web services. He deals with implementing Architecture provided into PHP/MySQL environment, database engineering for improved performance of web apps.

He also creates Web services for mobile devices and designs API's to provide services to communicating apps.

Twitter: @NikhaleshPatelWebsite: linkedin/com/in/nikhaleshpatel

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Barbara Mackey

Bárbara Mackey

Senior Web Analyst at NET-A-PORTER GROUP LTD

As a Senior Web Analyst Bárbara supports ad hoc analytics requests and provides actionable insights for all business areas(notably Product Merchandising and Marketing). She manages cross-analysis of multiple data sources to give visibility on marketing channel performance and Adobe SiteCatalyst implementation across the group (NET-APORTER.com, MRPORTER.com and THEOUTNET.com).

Bárbara is also responsible for Adobe SiteCatalyst training for stakeholders, support with an advanced implementation of Google Analytics on THEOUTNET.cn and setting up and analysing of advanced segments in Adobe Ad Hoc (formerly Discover)

Twitter: @barbmkWebsite: webanalyticsymas.com

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Stacey Atwell

Stacey Atwell

Web Analyst at OHSU | Oregon Health & Science University

Web professional with 14 years of experience creating, building, writing, managing and transforming the web.

Possesses an innate understanding of how to combine great user experience design, compelling content, well crafted code and analytics to create an intuitive and engaging experience for all users.

Has a passion for the web which is often contagious.

Website: ohsu.edu/blogs/researchnews/

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Jeevan Prakash

Jeevan Prakash

Senior Web Analyst – Implementation at Lowe's Companies, Inc.

Jeevan Prakash has close to 5 years of experience in Digital Analytics and over these years he has been consulting and managing some of the major brands to improve their online competence and decision making.

Adobe Certified (Processing Rules) & Google Certified (GAIQ) Web Analytics professional with hands on experience in Omniture SiteCatalyst Implementation, Audit and Reporting. He has a critical blend of technical and business skills required to cover a range of web analytics engagements with the clients. He also has a proven track record to manage Fortune 500 accounts independently onsite.

Twitter: @Jeevan_mysWebsite: linkedin.com/in/jeevan-prakash-76a26115

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Quentin Laveau

Quentin Laveau

Web Analyst at Findmypast

While working at Generali Quentin was analysing visitor behaviour and conversion funnels and providing Ad-hoc studies with actionable recommendations. He also carried out A/B testing on forms, landing pages and improving tagging plan and tracking optimisation (Google Analytics) as well as establishing and tracking KPIs for overall site performance.

Twitter: @Quentin__LWebsite: linkedin.com/in/quentin-laveau-b132239

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Avil D'souza

Avil D'souza

Senior Web Analyst at GSK

Digital Analytics professional with sound Knowledge of Web Analytics concepts & tools – Adobe Omniture SiteCatalyst, IBM Coremetrics & Google Analytics. Extensively experienced in client engagement and offshore team management.

Currently involved in Testing & Optimization process at client location using tools like Adobe Test & Target and Recommendations. Excellent in providing insightful recommendations to effectively improve the key conversion points of the website.

Twitter: @avildsouza1Website: linkedin.com/in/avil-d-souza-8b815716

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Dorian Regester

Dorian D. Regester

Web Analytics and Optimization Professional

Entrepreneur with broad experience in web analytics, web optimization, and search engine marketing spanning multiple verticals.

Proactive individual who has a proven track record of improving processes and procedures within a short amount of time. Comfortable conversing with both sides of the house – gathering key business requirements and translating into key performance indicators, developing measurement plans and tagging strategies, writing the tech specs and working with tech to implement or implementing the tracking code myself, creating QA testing plans, building dashboards and other "push" reporting, while also walking business through "the rhythm of the numbers" helping them take action off the data captured

Twitter: @webanalyticsmanWebsite: attacklowhangingfruit.com/web-analytics

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Scott Olivares

Scott Olivares

Web Optimization | Web Analytics | Product Management

I’ve spent over a decade in digital marketing while working for and consulting many well-known, innovative companies. Today I build and manage digital marketing optimization and analytics products at LinkedIn while advising some of the company's brightest modern marketers on continuously optimizing the web channel.

Starting out as a one-person Internet marketing department at a medium-sized company helped me gain deep experience in many digital marketing functions: SEM (SEO & PPC), email marketing, creating great content, web analytics, A/B testing and social media. This required gaining a solid understanding of the systems, tools, and code that power each function in addition to the strategy, planning and execution needed to build business value.

Twitter: @scottolivaresWebsite: clickrelate.com

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John Hodson

John Hodson

Web Analytics Manager at The Walt Disney Company

John is an Omniture SiteCatalyst Implementation Certified Web Analytics professional with 13 years of experience designing complex implementations, in depth analysis, and executive reporting. He is a success oriented analyst continually searching for optimum methods for answering difficult business questions with proven ability understand business needs and to evangelize benefits of Web Analytics throughout an organization.

Mr Hodson is also an exceptional communicator with proven success as the center point for web analytics ensuring that customers have accurate and actionable metrics in order to make informed decisions

Twitter: @HodsonAnalyticsWebsite: linkedin.com/in/johnahodson

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Lawrence Dyson

Lawrence Dyson

Web Analyst and Implementation Consultant

I am an experienced web analyst with a strong mathematical and statistical background.

Now working as a consultant, I have worked as a web analyst for a number of companies, analysing their websites and identifying opportunities to improve them, using a variety of web analytics packages ranging from Google Analytics and Yahoo Analytics to WebTrends. Before this I worked as an economist where I specialised in hyper-local economic forecasting models.

Twitter: @lawdysonWebsite: digitalytics.blogspot.com

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Barry Mann

Barry Mann

Head of Web Analytics & web at analytics.london

I specialise in Web Analytics Rescue & Repair, since 2009. Web Analytics Value chain broken?

Highly articulate, confident and persuasive team-builder and stakeholder manager. Strategic – yet a hands-on engineer with an ability to technical content rapidly.

Proudly part of the London Web Analytics community since the early days, I now assist some of the UK’s best known companies achieve better online results through the application of effective web analytics & digital consultancy services. I completely "get" Digital and have a real passion for my discipline.

I am a well-known subject matter expert in the Adobe Marketing Cloud [Omniture] Product Suite & Google Analytics.

Twitter: @UK_OmniMannWebsite: barrymann.com

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Mark Papineau

Mark Papineau

Senior Web Analyst at Intuit

Mark has expertise in Web Analytics and Social Media Analytics and developing insights and recommendations into the performance of a site in reaching its online goals as well as in using Google Analytics and Omniture to extract key data and metrics and in developing dashboards and scorecards which tell as story and visually appealing. Team player who is driven to meet stakeholder deadlines and likes to be challenged with new projects.

Twitter: @mpredwingsWebsite: linkedin.com/in/mark-papineau-11796412

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Steve McCabe

Steve McCabe

Web Analytics & SEO

I’ve a wide range of  complementary technical skills and a shed-load of experience when it comes to Google Analytics (IQ certified), SEO and SEM, Digital & Social Media Marketing, PPC (Adwords certified), eCommerce, Web management with WordPress, Joomla, Drupal, HTML5, CSS, MySQL, ColdFusion, COBOL, PHP and digital forensics/expert witness.

Twitter: @lilapsophobiaWebsite: stevemccabe.com

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Antony Bradshaw

Antony Bradshaw

Senior Web Analyst at Gold Medal Travel

With a strong interest in computers and data, spanning over 16 years, I have developed a skill-set that has allowed me to succeed in the analysis of key business functions. Using these I can provide the necessary recommendations to enable a company to enhance its performance. As a committed employee, I possess vigorous determination to complete any set challenges.

I am always interested in learning new skills.

Twitter: @AntonyBradshawWebsite: antonybradshaw.co.uk

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Mark Paul Forster

Mark Forster

Web Analyst at LateRooms.com

Google/CIM Certified and commercially minded analyst with 3+ years analytical and digital marketing experience. I have a keen interest in data visualisation, reporting, cro and all things digital. I have experience and a solid understanding of channel/ platform performance analysis and strategy in a commercial environment across UK, APAC and Brasilian travel markets.

Twitter: @MarkForster87Website: markforster87.wordpress.com

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Puneet Mitra

Puneet Mitra

Web Analytics Manager at Post Office LTD

Puneet is an experienced and proficient Web Analyst, able to provide evidence-based, pragmatic advice whilst being comfortable working on the ground helping to bring strategies to life. His experience encompasses Adobe SiteCatalyst (Omniture), Google Analytics Premium, Data Visualisation, Tableau, Conversion Rate Optimisation Projects and Insights & Analysis.

Twitter: @puneetmitaWebsite: linkedin.com/in/puneetmitra

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Do you think we've got them all? Is there anyone you’d like to see here? Or do you believe that you should be in the list?

Go the comments section or to the Twitter profile @UsabilityTools and tell us what you think – we’ll gladly make additions!

Be sure to spread the word around and share the list – everyone should benefit! See you next week.

Disclosure: All profile pictures of experts were taken from their official profiles in social media such as Twitter or LinkedIn.  

PS. Google Analytics only shows you that something happens, UsabilityTools shows you where. Watch on recordings how people interact with your content on websites and webapps, and quickly spot errors that make your product unusable.

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Piotr Koczorowski

Written by Piotr Koczorowski

Quirky, funny and energetic young blogger from Poland with a passion for video games, contemporary American literature, chillwave music, and pizza. Between studying Translation Studies at a Polish university, Piotr works at UsabilityTools where he blogs about UX and goes overboard with puns and cultural references. In his free time he dreams of space travel (and pizza.)


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